How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

CalExotics, established in 1994 by Susan Colvin, is a leading manufacturer in the adult novelty market, offering a diverse range of high-quality sex toys and intimate lifestyle products. Known for innovation and inclusivity, CalExotics' catalog includes vibrators, dildos, anal toys, and BDSM equipment, catering to various preferences and experience levels. Doc Johnson Enterprises, established in 1976, is a leading manufacturer of adult pleasure products, offering a diverse range of high-quality sex toys including vibrators, dildos, and bondage gear. Renowned for innovation, they've integrated technology like app-controlled toys and VR experiences, while also emphasizing sustainability. With a strong commitment to quality and customer satisfaction, Doc Johnson remains a dominant and trusted presence in the global sex toys market.

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Manipulating product names and/or descriptions, even to comply with legal restrictions, may rub customers the wrong way. Regional expansion can be influenced by various factors, including cultural attitudes towards sexuality, regulatory standards, and evolving consumer preferences. While the industry has traditionally faced varying degrees of stigma, increased awareness of sexual wellness and changing societal attitudes have contributed to the growth of the market globally. As a certified sex educator and sex toy reviewer, Amie has spent her career empowering individuals and couples to embrace their sexuality. Duncan’s initial design of the dildo was made to resemble an anatomically correct penis, featuring a head, veins, and Dual Layered Realistic Silicone Dildo w/ Full Shaped Ball coloring. However, the feminist Williams refused to carry any product resembling a penis.

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